Urgensi Komunikasi Dakwah Dalam Penulisan Naskah

Kajian Terhadap Struktur, Gaya Bahasa, Dan Efektifitas Komunikatif

Abstract

This article explores the urgency of da'wah communication in scriptwriting through theoretical and practical approaches. Writing da'wah scripts is a strategic process that goes beyond conveying religious information, it also appeals to the emotional and spiritual dimensions of the audience. Using a descriptive qualitative method based on literature review, this study identifies core principles, structure, language style, and effective communication strategies in da'wah scriptwriting. The main findings highlight that message clarity, alignment of language style with audience characteristics, and the use of persuasive and emotional narratives are key factors in the success of written da'wah. Furthermore, the article introduces new concepts such as emotional-dialogical da'wah rhetoric and da'wah resonance theory, which emphasize the importance of emotional and cognitive connections between the writer and the audience. Therefore, this article serves as both a practical guide and theoretical contribution to the development of relevant and impactful da'wah in the digital era.